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Your Best life

G’day, I’m David Blair. I live in Brisbane, Australia and I’m a Director in a variety of companies dedicated to the improvement in the well-being and quality of life of others.
I am a writer, corporate speaker, coach and educator specialising in the areas of optimal performance,


Ninety per cent of why we eat is behaviour-related (psychological hunger). It is not because we are hungry. It’s because we are, for example, sad, angry, depressed anxious, bored or simply it is “time to eat”.

Psychological hunger is when you want to have something to eat or drink without physical symptoms such as an empty feeling in your stomach. Once you have identified that you are experiencing psychological hunger, you can identify specifically what the eating trigger is, and develop a strategy to deal with it.

To help establish what your dominant Printeating triggers are, keep a diary of what causes you to eat in certain situations. Examples of triggers include:

Once you have identified your eating triggers, replace the action of psychological eating with another action, e.g. take a bath, call a friend, exercise or meditate.

Other examples that cause eating triggers and options for counteracting them include:

Often, there will be a specific food associated with a particular trigger, e.g.

If everyone ate only when they were hungry, and only enough to satisfy their needs, then no one would ever have a weight problem (excluding cases of medical conditions causing weight gain). One of the key skills for permanent weight loss is to establish what your triggers for eating are, and to find a way to effectively deal with the trigger.